The original Perth based owners of Timbecon who sold in 2007, recently became aware that the business had failed and successfully negotiated to purchase it from the appointed liquidator. As a result, a relaunch of the brand was executed and helped the company resurrect itself as one of Australia’s leading woodworking tools suppliers with stores in both Perth and Melbourne.
What we did
- Sub branding
- Social Media
- Online Marketing
Develop a logo and brand style to rival the strong presence of Bunnings and other leading hardware stores with the focus on unique and specific woodworking tools.
Executing a strong master brand that allows variations in collateral application and the ability to launch sub-brands within it’s tool offerings.