Malt Creative

The Taste Kitchen

The owners of the well known fruit & vegetable supplier Castlemaine Fresh, were embarking on a new hospitality venture in the heart of Castlemaine. Supplied by the owner’s commercial farm and fresh produce store, the new cafe venture was named ‘The Taste Kitchen’. This city meets country establishment invites both locals and visitors to taste freshly prepared cuisine using fresh local ingredients that can be purchased right next door.

What we did

  • Name Development
  • Branding
  • Packaging
  • Stationery
  • Signage

The Challenge

Develop a logo that would incorporate the Castemaine Fresh brand with a fresh new approach.

The Solution

Created a brand that appeals to the rustic loving locals with a contemporary big city feel.

A Taste of Fresh