Malt Creative

Tea Fiz

Having previously launched grab-and-go food products to the Hong Kong market, Mayphy further engaged Malt to design and create their new range of sparkling flavoured teas. Tea Fiz is to be their first beverage line launched to the Australian market and offering an alternative choice to sugary soft drinks.

What we did

  • Name Development
  • Branding
  • Marketing Collateral
  • Packaging
  • Exhibitions
  • Website
  • Advertising

The Challenge

Create a carbonated tea brand to appeal to all ages within the Australasian beverage market.

The Solution

Created a unique brand personality that allows tea to compete against sugary soft drinks.

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