Working with respected Australian food producers to capture fresh flavours in a range of tasty grab-and-go products, Mayphy approached Malt to assist with creating a brand and packaging lines that captures the essence of Australian culture for distribution to retailers in Hong Kong with plans to expand in Singapore, Malaysia, Indonesia and China.
What we did
- Naming Strategy
- Exhibition Space
- Product Catalogue
To create branded food products that represent an Australian culture and appeal to a foreign market.
A visual execution that has an underlying Australian tone accompanied with elements that would appeal to an Asian consumer.