Malt Creative

Hello Juice

Located in the food court of the newly upgraded Pacific Werribee Shopping Centre amongst popular food service brands, this recently renovated juice bar required an urgent rebrand with the decision to leave an established franchise. With quick turnaround, the ‘Hello Juice’ brand was generated with a planned approach to open further stores in the Melbourne metropolitan area in the near future.

What we did

  • Name Development
  • Branding
  • Illustration
  • Print
  • Environmental
  • Menu Boards
  • Stationery
  • Packaging
  • Uniform

The Challenge

Create a new juice bar brand with a tight deadline and subject to the approval of a large non- residential building operator.

The Solution

A confident brand personality that could compete in an established industry space, supported by its reference to real ingredients and playful approach.

Say hello to actual fruit.