Malt Creative

Chi Khi

Teaming up with Charles Parsons, one of Australia’s leading textile companies, celebrity actor and singer Natalie Bassingthwaite created Chi Khi, a unisex children’s clothing range made to mix and match from bamboo and cotton. With the focus on online availability without the conventional bricks and mortar store, the importance of capturing the essence of the brand and monochromatic palette was crucial to engage style savvy parents.

What we did

  • Website
  • Print
  • Social Media design
  • Environmental
  • Online Marketing

The Challenge

Design and develop a website in keeping with a newly established brand with the ability to extend the attitude and offering that reflected the urban designs of the clothing and the lively personality of Natalie.

The Solution

Executing a highly visual online buying experience, together with accompanying digital promotions that captured the target market with exciting product launches, sales and pop-up stores.

“It is cool and urban, very monochromatic and unisex designs. There are blacks, whites, greys and it is just really timeless and cool.”


Nat Bassingthwaighte, Chi Khi Mum and Creative Director.