Never has there been a more hotly debated topic in the Malt studio, than the merits of Melbourne’s abundant burger merchants. So we felt more than qualified to throw our hat in the ring for a new contender on the scene. Having driven it’s creative inception, it’s gratifying to see this brand go from strength to strength.
What we did
- Naming Strategy
Conceive a name and identity for a burger-based food chain, to be unique within the specific and rapidly-growing sector.
Playing off the unique burger recipes coined by the head chef, we sought to capture creativity and invention, coupled with natural finishes to re ect the organic quality of the kitchen’s ingredients.
Fresh burgers made with sustainable, ethically-sourced ingredients from Australian suppliers.
Flavour comes naturally.