Mr Andrew Chia, a highly-trained and qualified Orthopaedic Surgeon with particular expertise in hip and knee surgery, engaged Malt to assist with redeveloping the brand for his consulting rooms located in East Melbourne and Mornington. Modernizing the logo device, Malt took inspiration from the human form of the knee and hip, together with Mr Andrew Chia’s initials to create the letter A form, representing the name Arthro.
What we did
Redevelop the existing brand and move it away from the traditional creatives within the sector.
Created a brand that captures a warmth approach-ability and assurance of a young, professional surgeon.