In the heart of the city of Melbourne, located on the ground floor of a stunning heritage listed building in Flinders Lane, the owners of an existing cafe engaged Malt to reinvent their name and brand identity. Amble, meaning a place to slow and relax was developed to capture an environment away from the bustling streets and create a haven away from the surrounding corporate pressures.
What we did
- Name Development
- Promotional Collateral
Create a quality identity that represents the heritage location of the cafe.
Developed a brand based on the new name definition and upgraded interior.